In Walt Disney’s 1966 animated classic “Winnie the Pooh and the Honey Tree,” Pooh finds some creative ways to get his hands on his favorite treat: honey. Lucky for beverage manufacturers, dressing up like a little black rain cloud is not a strategy they need to employ when sourcing a sweetener for their products.
Similar to how gamers try to navigate through the complex and intricate challenges of some of today’s latest video games, research and development (R&D) specialists for the beverage marketplace are navigating through their own sets of challenges as they develop more complex formulations.
The American diet, which tends to be less rich in fish consumption compared with Japan, China and almost any other country where fish is the major source of dietary protein, also tends to be low in omega fatty acids, says Sam Wright IV, chief executive officer of Crowley, La.-based The Wright Group.
According to the National Coffee Association (NCA), in 2012 the United States sustained its place as the largest coffee market in the world, consuming approximately 450 million cups of coffee each day, says Nina Hughes-Likins, senior marketing manager with Synergy Flavors, Wauconda, Ill.