When playing Jenga, players have to carefully remove small wooden blocks to simplify a tower’s structure without pulling out the wrong block, which can cause the tower to topple. In some ways, formulating beverages is like playing a game of Jenga: Formulators add and remove certain elements to simplify beverage processing or meet consumer interests; however, if they pull out the wrong ingredient, the beverage’s structure can fall apart.
Although some people might use the word “vanilla” to describe events, people and objects that are ordinary or boring, researchers have found that people who like vanilla flavor actually are the life of the party.
In the craft beer segment, hops tend to steal the spotlight when it comes to formulation. They’re prominent within India Pale Ales (IPAs), which is the segment’s top-selling style, according to Information Resources Inc., Chicago. Plus, they’re even measured in most beers by International Bitterness Units (IBUs), which assess the bitterness of a beer as provided by the hops that are infused during brewing.
As the old saying goes, only two things are absolute in life: death and taxes. As many of us just finished the hustle and bustle of tax season, I think we can add another item to today’s list of absolute certainties, and that’s the discussion of obesity.
Although many people might not enjoy cold weather — especially as many parts of the country have faced multiple rounds of cold temperatures and snow this winter — data are showing that consumers do enjoy cold coffee.
In the CBS drama “The Mentalist,” consultant Patrick Jane surveys the crime scene looking for clues that others might have overlooked. But the pesky former psychic also seems to be on the hunt for more at every crime scene: a cup of tea.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!