Infographic and video teach consumers about bottled and tap water consumption
August 6, 2015
The Alexandria, Va.-based International Bottled Water Association (IBWA) released an infographic and video aimed at helping consumers understand that bottled water uses very little of California’s water.
DRY tastemakers of gourmet sparking beverages, unveiled a new look for its line of craft beverages designed to better reflect the brand’s premium flavor profiles and upscale, culinary taste experience.
Americans' consumption of water has increased by more than 68 million 8-ounce servings in less than a year, according to research conducted by the Natural Marketing Institute (NMI), Harleysville, Pa.
Noah's Spring Water, Chicago, has added the Rexam 24-ounce Cap Can with closure technology from Dayton Systems Group (DSG) to its packaging mix, becoming the only bottled water available in a re-sealable aluminum container, the company says.
Katy Perry, Juicy J and others endorse bottled water brand
June 9, 2015
Los Angeles, Calif.-based CORE Hydration announced its lineup of Hollywood investors continue to grow. Becky G, Diplo, Juicy J, Max Martin and Katy Perry have joined the company as brand investors, it says.