- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Nitro2Go Inc., Highland, Calif.
Distribution: Select markets
Ingredients: Filtered water, high fructose corn syrup, citric acid, sodium citrate, natural and artificial flavors and colors, sucralose, caramel color, taurine, glucuronolactone, ascorbic acid, caffeine, sodium benzoate, potassium sorbate, inositol, niacin, pyridoxine HCL (vitamin B6), pantothenic acid, cyanocobalamin (vitamin B12)
“It is geared toward younger people — 18 to 25 year olds —
because of the graphics, and it’s probably skewed toward men. The package
is too busy. I don’t think women are going to drink [a can that size]
because of their concerns with calories, carbs, etc. I think it would appeal
to a mountain-biking consumer.”
“It tastes good… almost like Mountain Dew. The color looks like beer, which I don’t think is good for a female demographic.”
Would you buy it?
“I would buy it based on taste, not the package.”
“I like the ‘body fuel’ idea.”