New Products

Simmer Relaxation drinks

September 13, 2010
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BYB Brands Inc. introduced Simmer Relaxation Drink in Wild Cherry and Grape varieties. Simmer is low in calories and contains 11 functional ingredients, including passionflower, hops and valerian root. The beverage was designed to help consumers relax, unwind and simmer down, the company says. Simmer is available in select markets in 16-ounce cans for $2.69.

BYB Brands, Charlotte, N.C.
Distribution: Select markets
Ingredients: Grape: Carbonated water, high fructose corn syrup, citric acid, natural flavors, passionflower, hops extract, potassium sorbate and sodium benzoate, chamomile flower, niacinamide, L-theanine, sucralose, calcium pantothenate, lemon balm, rose hips, valerian root, acesulfame potassium, pyridoxine hydrochloride, FD&C Red No. 40, FD&C Blue No. 1 and cyanocobalamin.

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