Beverage News

Pepsi Max convenes baseball All-Star lineup for new ad campaign

Starting today, an All-Star cast of baseball greats and current players will hit TV screens nationwide as they appear in the first of two new advertisements from zero calorie Pepsi Max. The spots take a fun spin on the iconic baseball film "Field of Dreams," the company says.
 
Major League Baseball legends and current stars, including Dennis Eckersley, Rollie Fingers, Carlton Fisk, Rickey Henderson, Randy Johnson, Evan Longoria, Lou Piniella, CC Sabathia, Mike Schmidt, Ozzie Smith and Jim Thome, star alongside the Pepsi Max driver to prove that if Pepsi Max builds a "Clubhouse in the Corn" the greats will come.
 
Combined, the athletes represent more than 74 All-Star Game selections, 20 World Series Championships, 865 career wins (pitching), seven Hall of Famers and 2,735 career home runs with three players representing the 500 Home Run Club.

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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
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Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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