Future Brands LLC, Deerfield, Ill., named Carl Larson vice president of market strategy and planning for the business, which is the U.S. sales and distribution arm for Beam Global Spirits & Wine Inc… Bacardi Ltd., Hamilton, Bermuda, named Graham C. Hetherington chief financial officer… The Boston Beer Co., Boston, promoted John Geist to vice president of sales… Castle Brands Inc., New York City, appointed Lee Royer regional manager of New England… Crown Imports, Chicago, hired Mark McKeown as director of business information… Glazer’s Distributors Missouri, St. Louis, named Randy Myers vice president sales and marketing for wine and malt beverages… John P. “Jack” Glunz, president of Louis Glunz Beer Inc., Lincolnwood, Ill., was honored by Illinois Cook County Treasurer Maria Pappas as “Man of the Year” for his commitment to business and family… New Sun Nutrition, Santa Barbara, Calif., promoted Maigread Eichten to president and chief executive officer. Eichten succeeds Dick Lamb, who will now serve as non-executive chairman of the board of directors… The Penta Water Co., Carlsbad, Calif., appointed Dennis F. O’Brien chief executive officer… Reed’s Inc., Los Angeles, hired Mark Slepak as East Coast sales representative and Erin Kliphardt as West Coast sales representative.