Maximizing Truck Show Visits

February 1, 2007
/ Print / Reprints /
ShareMore
/ Text Size+

Maximizing Truck Show Visits

David Kolman

Along with being able to see and learn about the latest and greatest in equipment, services and technology, truck shows offer the opportunity to meet face-to-face with suppliers and vendors. Furthermore, there are opportunities for networking and education, as well as the chance to see old friends and make new ones.
Planning and preparation are essential to most effectively use your time at any truck — or industry — trade show. Here are some tips for making your show visits less exhausting yet more productive and rewarding:
Prior to a show
• Determine your goals and objectives for attending the show.
• Go through the show’s list of exhibitors and activities and plan in advance which you want to see and participate in. Use flags to mark pages in your show guide and highlight entries for easy reference.
• Organize your to-do list into two parts: must see/do and want to see/do, and prioritize each.
• Determine what information you want to get from each exhibitor you plan to visit. Bring along a written list of questions, concerns, problems, etc.
• Make appointments with those exhibitors you really want to meet with.
• Decide on the amount of time you want to spend at the show, then figure how much time at each booth. Be sure to factor in extra time for browsing, distractions and waiting around to talk with someone.
• Study the show’s floor plan/map, note where your targeted booths and activities are located and figure out the most direct routes to accomplish your plan of attack.
• Use a highlighter to mark your routes, and cross out the booths you visit to avoid duplication, which wastes time.
• Bring along plenty of business cards.
At the show
• Don’t stop at booths where the product or service is of no benefit to you, no matter how interesting it may be. This takes time away from more important booths you could visit or people you could talk to.
• Take along a notebook and pens or a small tape recorder to make notes as you go. It is easy to experience information overload. You might also want to bring along a camera and extra film.
• Collect only information that is of interest to you. Don’t load up on all the free stuff — you’ll only lug it around all day and possibly throw most of it away later.
• Request that literature be mailed to you. This will avoid you having to carry it around with you all day.
• Take a light, comfortable shoulder “carry-all” for materials you accumulate throughout the day. Plastic bags can become uncomfortable because they cut into your hands and may tear open.
• Take a break periodically to refresh. Weather dependent, you might want to step outside for some fresh air.
• Comfortable walking shoes are a must. Insoles provide extra comfort.
• Dress in layers as the temperature in an exhibition area can change from one hall to another.
• Leave the show about an hour or so before the show’s closing. This will help you avoid long lines for busses and cabs and the traffic congestion of everyone leaving at once.
After the show
• Summarize your notes each evening.
• Review your show itinerary for the next day. Depending on what you have or have not accomplished, you may need to revise your schedule.
• When back in your office, take care of any show follow-up.
• Share any significant things you learned or discovered at the show with others in your organization.
I have found the trade shows offer a significant return for a small investment in time. I have never come away from a show without having increased my knowledge, made some good contacts or met someone who could serve as a resource.
David Kolman is a veteran truck communicator, keynote speaker and long-haul trucker. Commissioned as an Honorary Colonel on the Kentucky governor’s staff for his work promoting traffic safety, he actively participates in trade associations and reports news and information about the trucking industry for broadcasting and print media.
Equipment news roundup
General Motors Fleet & Commercial Division has a new Web site, whygas.com, that features information on gas engine advantages, 2007 diesel standards and GM’s full lineup of medium-duty engines. A savings calculator shows exactly how much money can be saved with a gas engine, compared to a diesel engine. (Only GM makes a gas engine available in every medium-duty truck class.)
Roadranger has published an updated four-disk CD set that packages more than 1,000 product, sales, service and parts literature documents from Dana and Eaton, providing a comprehensive Roadranger system and service product library. The CD, publication number TCMT0100 is $30 and may be ordered by calling 888/386-4636.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px