Brand adds two new videos to “My Takes of Whisky” video series
December 13, 2016
Lagavulin Single Malt Scotch Whisky, a brand of Diageo plc, London, and actor Nick Offerman, set digital screens ablaze last year with “Yule Log,” a video that provided an enjoyable fireplace-viewing, the company says. Offerman is back at it again this year with another New Year’s Eve video.
Brand partners with Times Square Alliance for celebration
November 30, 2016
Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced that it will ring in the New Year as the Official Bubbly of New Year's Eve Times Square. As the Times Square New Year's Eve Ball drops, Barefoot will toast with millions to the start of another year full of opportunities and bring people together in celebration, the company says.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!