Packaging redesign features new turkey illustration
January 15, 2016
Wild Turkey debuted a new look for its range of premium bourbon and rye whiskies. The company says the new look better reflects its core values, while making no changes to the liquid inside the bottle.
New labels for premium bourbon and rye whiskey lines feature detailed turkey illustration
December 2, 2015
Wild Turkey, a brand of San Francisco-based Campari America, a division of Gruppo Campari, debuted a new look for its premium bourbon and rye whiskey range. Although no changes were made to the liquid, Wild Turkey designed the new packaging for its global line of products to better reflect the core values of the brand, it says. A new, detailed turkey illustration now can be found on every expression, most prominently displayed on Wild Turkey 101, and depicts a spirited bird that is authentic, proud, and bold, it adds.