Articles Tagged with ''Newcastle''

Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
March 14, 2014

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Newcastle Cabbie Black Ale

December 27, 2013

Heineken USA launched limited-edition Newcastle Cabbie Black Ale, which features notes of various fruits, chocolate and coffee, the company says.


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Newcastle uses ‘Cabvertising’ to market new beer

Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale
December 16, 2013

Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.


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Heineken launches retail program for football parties

Former NFL wide receiver Keyshawn Johnson tapped to offer entertaining tips
November 13, 2013

Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.


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Newcastle Bombshell

June 3, 2013

Heineken USA Inc., a subsidiary of Heineken International BV, launched limited-edition Newcastle Bombshell pale blonde ale.


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Newcastle Winter IPA

November 20, 2012

Heineken USA announced the first national launch of its limited-edition Newcastle Winter IPA.


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Newcastle Summer Ale

May 29, 2012

Heineken USA Inc., a subsidiary of Heineken International BV, relaunched its Newcastle Summer Ale for a limited time.


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Newcastle Brown Ale kicks off summer retail program

May 15, 2012

Following the debut of its new “No Bollocks” national advertising campaign, White Plains, N.Y.-based Heineken USA brand Newcastle Brown Ale launched its “No Bollocks Guarantee” summer retail program.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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