Coca-Cola releases Hi-C Ecto Cooler for limited time, Pepsi announces PepsiMoji campaign
June 15, 2016
Mike’s Hard Lemonade broke the Guinness World Records’ (GWR) title for most candles on a cake. As the brand celebrated its 17th anniversary, it engaged its Facebook fans and torched the old record of 48,523 candles, set in 2008, by lighting 50,151 total candles.
Sixty-six wine professionals from around the world judged the Finger Lakes International Wine Competition and later visited award-winning Finger Lakes wineries and attended a lunch at Waterloo Container in Waterloo, N.Y. The lunch-and-learn event featured three of the top beverage packaging manufacturers in the U.S. introducing new packaging innovations. These are innovations that can be expected on the shelves next to wines – or maybe holding wines – in the very near future.
Although the concept of recycling might seem simple, with kids in elementary school classrooms being taught the importance of reducing, reusing and recycling, the execution of the concept can be a little bit more confusing.
Bacardi announced U.S. bartender Shingo Gokan was named the winner of its second annual Global Legacy Cocktail Competition. Gokan of New York City won with his drink “Speak Low,” which was inspired by his grandmother’s Japanese tea ceremony.