Fall is here, and that means consumers are enjoying football tailgating parties — both professional and collegiate — onsite at the big game or in bars. Although consumption of adult beverages can be fun, it is imperative that this activity be executed in a responsible manner.
National initiative spreads message through 15,000 retail stores
May 6, 2014
New York-based Pernod Ricard USA and Miami-based Southern Wine & Spirits of America Inc. (Southern) announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national nonprofit funded by distillers aimed at reducing drunk driving and underage drinking.
Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, unveiled its newest responsible drinking campaign that relies on the Internet and social media to engage adult drinkers and raise awareness.
Bacardi Ltd., Hamilton, Bermuda, released its Corporate Responsibility Report that documents the family-owned, privately held spirits company’s improved global environmental efficiencies and increased engagement with responsible suppliers. In addition, the company also announced professional tennis player Rafael Nadal as the new Bacardi Ltd. Global Social Responsibility Ambassador and face of its “Champions Drink Responsibly” program.
Heineken, Amsterdam, launched the latest phase in its global approach to encourage the responsible consumption of its brands. Organized under the theme “Sunrise belongs to moderate drinkers,” the campaign uses the Heineken brand to deliver and reinforce the message.