Maxwell House, Gevalia, Yuban and McCafé brands to join family of Keurig brands
August 25, 2014
Waterbury, Vt.-based Keurig Green Mountain Inc. and Northfield, Ill.-based Kraft Foods Group Inc. announced a multi-year licensing, manufacturing and distribution agreement for Kraft's branded coffees in Keurig portion pack formats compatible with Keurig consumer and commercial brewing systems in the United States.
The premium market for coffee continues to gain ground, according to an August 2012 report from Santa Monica, Calif.-based IBISWorld. “Consumers educated themselves more about coffee beans and traded up in quality over the five years to 2012,” the report stated.