Co-located tradeshows bring beverage innovations to Chicago
July 16, 2014
This year, NürnbergMesse North America’s Interbev tradeshow co-located with Food Marketing Institute’s FMI Connect for a multi-day food, beverage and retail tradeshow June 10-13 at Chicago’s McCormick Place.
When playing Jenga, players have to carefully remove small wooden blocks to simplify a tower’s structure without pulling out the wrong block, which can cause the tower to topple. In some ways, formulating beverages is like playing a game of Jenga: Formulators add and remove certain elements to simplify beverage processing or meet consumer interests; however, if they pull out the wrong ingredient, the beverage’s structure can fall apart.
The International Society of Beverage Technologists (ISBT) convened in San Antonio, April 28-30 for BevTech 2014. Each day of the 61st annual meeting of the ISBT featured a keynote speaker, educational presentations from industry experts, and targeted presentations from three of the ISBT’s nine technical committees.
During May, the medical and dietary communities recognize Celiac Awareness Month, shedding light on the gluten-related autoimmune disease that impacts approximately 3 million Americans, according to the University of Chicago Celiac Disease Center.