Articles Tagged with ''masking''

Stevia and erythritol meet consumer demands to reduce sugar

Flavors, masking agents compliment taste profile

Health concerns are a major issue for many people. The United States’ first lady Michelle Obama has headed up the Let’s Move program to educate consumers about “America’s Move to Raise a Healthier Generation of Kids.” Her efforts also have led to trying to get more adults and children involved in healthier food and beverage choices.


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SupplySide West 2014 post-show report

Functional ingredients prominent at tradeshow

In its 18th consecutive year, Virgo’s SupplySide West Global Expo & Conference grew its attendance 9 percent at its new venue at the Mandalay Bay Resort & Casino in Las Vegas.


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Stevia sweetens the deal

Overcoming off-notes and mastering low-calorie drinks.

Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.


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Omega-3 carving its niche

Fatty acids’ future lies in nutritional beverages

The American Heart Association recommends consuming omega-3 fatty acids to benefit the hearts of healthy people as well as those at risk or who have cardiovascular disease. Although the association recommends eating two servings of fish a week for fatty acids, ingredient companies offer a lineup of products that help beverage-makers continue to offer another avenue for consuming polyunsaturated fats.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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