Green Mountain Coffee commits nearly $1 million to Fair Trade movement

March 9, 2010
/ Print / Reprints /
/ Text Size+

Green Mountain Coffee Roasters (GMCR), Waterbury, Vt., donated a $50,000 grant and its independently run Green Mountain Coffee Roasters Foundation promised a three-year commitment of $925,000 to TransFair USA, Oakland, Calif., to grow the Fair Trade movement and establish hundreds of Fair Trade Towns across the United States by 2013. TransFair is a third-party certifier of Fair Trade products in the United States.

The Fair Trade Towns USA program aims to raise consumer awareness, grow the availability of Fair Trade products and drive sales to help its network of farmers. Thirteen U.S. municipalities have been recognized as Fair Trade Towns and active campaigns to promote the status are taking place in 30 additional towns. The specific criteria to be officially recognized as a Fair Trade Town includes showcasing Fair Trade products available in local stores, an active citizen support network, business engagement and local government support.

GMCR’s funding will allow the U.S. program to develop online collaboration and organizing efforts, create educational outreach materials and events, train leaders and offer a grants program to support local organizing efforts.

“For many years, GMCR has supported the Fair Trade movement because we believe that our highest quality coffees come from coffee-growing communities with a healthy quality of life,” said Bob Stiller, founder and chairman of GMCR and president of the Green Mountain Coffee Roasters Foundation. “By choosing Fair Trade coffee – and now 72 other Fair Trade products – consumers can help support sustainable development and community empowerment for farming and artisan communities around the globe. We believe Fair Trade Towns USA can be an effective model for educating consumers on how easy it is to make a positive difference in the world through the products we purchase.”

The Fair Trade Towns USA program unites the Fair Trade Federation, a North American trade association of organizations committed to Fair Trade, and the Fair Trade Resource Network, which gathers, develops and disseminates educational resources to people and organizations interested in the movement.
For more on Green Mountain Coffee Roasters, read the Beverage Industry cover story on the company, "Green Mountain Coffee Roasters gives a one-two punch."

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked