Focus on Switzerland

July 1, 2006
/ Print / Reprints /
ShareMore
/ Text Size+
Focus on Switzerland

The Swiss beverage marketplace received two innovative products this month both in formulation and in packaging. Emmi Schwiez AG developed a health drink that stores a nutrient tablet in the lid of the bottle, which mixes with the beverage only when the bottle is opened. In addition, a new yogurt drink in Switzerland comes with an opening at both ends, allowing the consumer to either eat the contents with a spoon or drink from its top.
With Lacto Tab, Emmi has presented a new-generation beverage and packaging concept in the drinks market. The performance drink is based on milk serum, and enriched with the coenzyme Q10 as well as vitamins and minerals. These micronutrients are enclosed in tablet form in a blister inside the lid of the bottle, and do not enter the milk serum until just before the drink is consumed. This means the micronutrients, which are sensitive to light and oxygen, are protected from degrading in the beverage. Lacto Tab is similar to New York-based Brain Twist Inc.’s Defense, which launched in the United States last year and incorporated ingredients that were mixed with the beverage only when opened. Available in four varieties, Lacto Tab is low-calorie and lactose-free. The product, targeted at a wide audience, will be launched in Switzerland and key European markets during the summer.
Another innovation in packaging in Switzerland, the Lanz Jogurt Yo Yogurt Drink by Molkerei Lanz, comes in a package that can be opened from both ends. The Caffe Macchiato-flavored drinking yogurt features a screw-top so consumers can drink the contents, while the opposite end features a classic peel-off foil lid that allows consumers to spoon out the contents. This dual opening is very unusual for this type of product. BI
Source: Datamonitor, New York, N.Y, www.datamontor.com

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked