Beverage News

Famous Products acquires DNA Beverage

Famous Products Inc., Boca Raton, Fla., has acquired all of the assets, liabilities and contract rights, as well as Grass Roots Beverage Co. Inc. from DNA Beverage Corp., the maker of DNA Energy Drink. Also, as a result of this transaction, the name of Famous Products has been changed to DNA Brands Inc.
 
The company also announced Darren Marks has been named chairman, president and chief executive officer and Melvin Leiner, chief financial officer, treasurer, secretary and director.
 
"We are excited about the prospects of having our common stock traded on the OTC Bulletin Board,” said Marks, in a statement. “We believe that this transaction will enhance opportunities for DNA to raise additional capital in order to allow us to continue our growth, as well as to provide our shareholders with greater liquidity and upside potential."
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Behind the Scenes at Boston Beer Co.

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
05/19/11 3:00 PM EST

HFCS and Sugar: The Facts Every Marketer Needs to Know

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Despite the scientific consensus that high fructose corn syrup (HFCS) is safe, natural and nutritionally the same as table sugar, there has been vocal misunderstanding of these facts among consumers—and good-faith, though misguided, efforts by beverage marketers to respond to those consumers by removing HFCS from their products.

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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