Diet Coke unveils heart health awareness packaging

February 8, 2010
/ Print / Reprints /
/ Text Size+

Diet Coke renewed its partnership with model Heidi Klum and the National Heart, Lung and Blood Institute (NHLBI) for February’s American Heart Month. The campaign is called The Heart Truth and will feature limited-edition packaging in support of the campaign.
“The Heart Truth campaign celebrates healthy lifestyle choices, which have become increasingly important to Diet Coke consumers,” said William White, brand director of Diet Coke North America, in a statement. “In the third year of our partnership with the NHLBI, we are proud that we can continue to play an important role in this educational conversation.”
This month, Diet Coke cans will feature a graphic series of a stick figure walking toward, holding and standing on top of a large red heart, which represents one person’s journey from heart health awareness to empowerment to advocacy. The Heart Truth’s Red Dress logo also will appear on more than 6 billion packages of Diet Coke throughout the year.
The brand also will bring The Heart Truth message to consumers at an event in Los Angeles. The event will allow visitors to receive advice from registered dietitians, health experts and free heart screenings. Diet Coke also will continue to spread the message through national print, television and online advertising support. In addition, Klum will model a Diet Coke sponsored dress at The Red Dress Collection Fashion Show on Thursday in New York City during Mercedes-Benz Fashion Week.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked