Constellation Brands realigns distribution

July 28, 2009
/ Print / Reprints /
/ Text Size+

Constellation Brands Inc. announced multi-year distribution agreements with Southern Wine & Spirits of America Inc. (Southern), Republic National Distributing Co. (RNDC), National Wine & Spirits and Johnson Brothers Liquor Co., which will result in new appointments for 19 states. Each distributor has the exclusive right to sell Constellation's U.S. portfolio of wines and spirits in its market.
Southern will have exclusive distribution rights in nine markets, including Arizona, California, Delaware, Florida, Hawaii, Illinois, Kentucky, New York and Pennsylvania. RNDC will have exclusive distribution rights in Colorado, Louisiana, Maryland, Nebraska, Oklahoma, South Carolina, Texas and Washington D.C. National Wine & Spirits will have exclusive distribution rights in Indiana, and Johnson Brothers will have exclusive distribution in Iowa. Constellation says the realignment consolidates more than half of its U.S. wine and spirits business to one distributor per market.
"This fundamentally different distribution model is structured to improve organic growth through deeper, highly aligned distributor relationships, fully dedicated distributor teams and divisions focusing exclusively on Constellation's portfolio and priorities, and improved coordination of marketing and promotional programs that support the brands," the company said in a statement.
"This is a new beginning for our U.S. business and an important moment in Constellation's history," added Rob Sands, president and chief executive officer of Constellation Brands. "It represents the culmination of an 18-month transformation within the U.S., during which we created an incredibly powerful portfolio of premium, consumer-preferred wine and spirits brands, and now have carefully selected distributors for our next wave of growth. Our new go-to-market strategy, and its inherent emphasis on driving organic growth in a growing category, is the natural next step for us and our distributors."

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px