Brau Beviale: Global Beverage Perspective

September 1, 2004
/ Print / Reprints /
ShareMore
/ Text Size+

Brau Beviale: Global Beverage Perspective

BRAU Beviale 2004 is scheduled for Nov. 10-12 in the Exhibition Centre Nuremberg. This year’s show marks a new, united beverage market in Europe since 25 national states are joining the European Union. It also builds on the success of last year’s show, which attracted 1,420 exhibitors and 37,914 visitors. Of the visitors in 2003, 76 percent were interested in beer production, followed by 43 percent looking for soft drink producers and 39 percent searching for water manufacturers. Within those categories, visitors focused primarily on beverage technology and raw materials.
The 2004 show will offer a comprehensive range of products and services for beverage manufacturers from raw materials to technology, logistics and marketing, and it will provide valuable insight into the expanded European Union consumer base.
The 25 states joining the union this year represent 450 million people with diverse product preferences. With a taste for beverages ranging from fruit juice to beer, Euromonitor estimates that the market for fruit juices and nectars surpassed soft drink growth in Central Europe during the past decade.
In addition to local brands, consumers in the European Union have access to regional, national and global brands. Competition in the alcohol drinks category is therefore focused on packaging convenience and targeting younger consumers with well-being messages, according to Euromonitor.
Good news for brewers with distribution in the EU is that six of the new accession countries are among the 12 European countries with the highest growth rates for beer consumption between 1998 and 2002, according to Canadean, London.
Some of the recent beverage developments in Europe include soy, as well as use of flavors such as Orange/ Passionfruit, Strawberry/Banana, Maracuja, Mango, Vanilla and Chocolate. Many beverages are enriched with vitamins, folic acid and biotin. For example, Austrian researchers have created a functional lifestyle drink for women that offers 21 ingredients, mainly herbal and root extracts such as the Chinese root dong quai, which is said to aid hormone balance. Additionally, drink developers in the Netherlands are introducing extreme drinks for young, active people. The non-carbonated water is available in a bottle with a clip to attach to clothing, a design that won the Best Packaging Innovations Award in Great Britain. On the ingredient side, a German brewery lays claim to the first anti-aging beer in the world, which features saltwater, spirulina and flavonoids.
Whether a large or small producer, this year’s BRAU Beviale is expected to be a worthwhile event for drinks industry professionals across the globe. BI

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px