In celebration of the nation’s first solar eclipse in 99 years, which will take place Aug. 21, Backwards Distilling is inviting consumers to enjoy a vodka that is equally rare. At 40 percent alcohol by volume, the Eclipse Edition is a one-time special release of 307 Vodka, named after Wyoming’s area code and inspired by the state’s many opportunities for adventure, the company says. Made from scratch in Wyoming from Rocky Mountain water and Wyoming-grown corn and beet sugar, 307 is the go-to vodka for every adventure, the company says. The 307 Vodka Eclipse Edition is equally smooth and clean but made to celebrate a very special celestial occasion that occurs when the moon completely covers the sun, it adds.
POM Wonderful announced that it will once again partner with NBC TV for the ninth season of “American Ninja Warrior,” which began airing June 12. In addition to on-air integrations, POM will be part of the ongoing, digital editorial series titled “Crashing the Course.” Hosted by Alex Weber, “Crashing the Course” is a behind-the-scenes look at the show and what it takes to conquer the demanding obstacle course. Seven three- to seven-minute episodes of “Crashing the Course” are scheduled, and viewers can discover the secrets that push Ninja Warriors to their Crazy Healthy limits. The videos also will receive promotional support from NBCUniversal social media.