Marketing

Check out the new and upcoming marketing initiatives, contests and advertising campaigns from beverage-makers.

ARTICLES

Five steps for success in social media advertising

Guidelines will help beverage-makers build consumer connections

Advertising on social media is an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales.


Read More

Beverage brands prepare for Super Bowl action

Pepsi to host Katy Perry at halftime show

Beverage brands prep for holidays, new year

Rogue brews Santa's Private Reserve Ale, Campari reveals 2015 calendar

Consumer confidence hit a high in the third quarter of 2014 after zigzagging in earlier quarters this year, according to the latest Information Resources Inc. (IRI) MarketPulse survey.


Read More

Brands give back for the holiday season

Noble Vines aims to inspire 20,000 acts of kindness

A cup of coffee in the morning is important to many consumers, but exactly how important is it to them?


Read More

Marketing campaigns play into consumer morals

St. Arnold Brewing donates to animal welfare causes

To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.


Read More

Mobile apps offer beverage-makers expanded connection with consumers

Partnerships with third-party apps offer brand owners more marketing opportunities

At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.


Read More

Beverage marketing targets consumer passions

Nielsen survey reveals causes consumers are most passionate about

The industry has seen consumers suggest ingredients, flavors, brand names and more for new products; however, Columbia Crest is taking crowdsourcing into new territory — the vineyard, to be specific.


Read More

Beverage brands quench thirst for summer fun

Narragansett Beer’s "Jaws" promotion lets fans name shark during Shark Week

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.


Read More

Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


Read More

Beverage brands keep marketing interactive

Johnny Appleseed Hard Cider breaks record for world’s largest ice luge

Americans are used to greeting pizza deliverymen at their doors, but a new smartphone app is bringing delivery into a new realm.


Read More

EVENTS

Webinar

The Path to New Product Success: Navigating the latest trends for new beverage development

9/17/14
Online!
Contact: Adam Thomas

On Demand By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Read More

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe

Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!