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What would the United States be like without beer? A study conducted by John Dunham & Associates, jointly commissioned by the Beer Institute and the National Beer Wholesalers Association, shows that without the beer industry, the U.S. economy could be very different.
As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.
Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.
In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.
Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.