Advertising and marketing essentially are story-telling. Short stories by necessity but nonetheless story-telling. One of the first lessons taught about creating a story in many composition and creative writing classes is to show, don’t tell. The audience more likely will remember a story when they’re shown a picture in their mind’s eye, than if the story merely is told.
This is why beverage fleet graphics are among the best methods for communicating a brand’s story, especially for niche brands and localized messaging. It’s also why the best fleet graphics create a lasting image in the mind of the consumer.