Although ginger is a perennial that produces narrow green leaves and yellow flowers, the plant has gained more recognition for its root. The ingredient found favor as a spice, however, its association with medicinal characteristics has helped proliferate its usage, according to experts.
“Ginger’s medicinal history oftentimes influences consumers’ perception that the beverage is healthy and provides functional benefits,” says Megan Trent, marketing representative with Gold Coast Ingredients (GCI), Commerce, Calif. “As a result, this can influence purchasing behavior. For example, ginger is commonly known to help with anti-inflammation and ‘stomach problems’ such as upset stomach and motion sickness.