Americans continue to show their affinity for coffee; but when they opt for this beverage, they are taking a more premium stance. “The coffee production industry exhibited growth over the past five years, propelled by an increasing number of consumers purchasing high-cost gourmet coffee,” IBISWorld states in its report “Coffee Production in the US,” which was released in January. “Although per capita coffee consumption is expected to grow only moderately, at an annualized rate of 0.7 percent during the five years to 2016, more consumers are buying premium, sustainable coffee.”
The Los Angeles-based market research firm highlights that consumers now are opting for gourmet options like espressos, which typically are packaged in smaller size offerings.