2016 State of the Industry: Wine, spirits markets benefit from specialty releases
Whiskey, red blends gaining market shares
Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.
According to the Distilled Spirits Council, Washington, D.C., the category experienced another year of steady growth in 2015, with supplier sales up 4.1 percent, volume up 2.3 percent and estimated retail sales of nearly $72 billion.