After the winter that many of us experienced this year, I personally couldn’t wait for summer to arrive, and it looks like I’m not the only one. Many beverage brand owners and distributors have been kicking off their own summer programs and festivities to help consumers enjoy the fun celebrations that seem to go hand-in-hand with this warmer season.
To kick off summer, Solerno Blood Orange Liqueur launched its Drink~Play~Love platform, which features a number of cultural events accompanied by Solerno signature cocktails. The festivities began in mid-June at The Ritz Carlton in Miami and will continue through October, making stops in Boston; New York; Chicago; Austin, Texas; Dallas; Los Angeles; San Francisco; and Seattle. Complete with a signature, hour-long evening yoga class dubbed Solerno Sunset Salutations, the events also feature Solerno mixologists instructing participants in a Do-it-Yourself Solerno & Sparkling Bar to illustrate the versatility of the blood-orange spirit.