Fall flavors surge in vodka, infographic reports
Seasonal favorites inspire cocktails in on-premise channel
Cranberry, caramel, apple, cinnamon and pumpkin are among the top flavors featured in flavored vodkas this fall, according to Chicago-based Technomic Inc.’s online Digital Resource Information Knowledgebase (DRINK) database. Vodka suppliers and on-premise operators, in turn, are using these flavor trends as inspiration for specialty drink sales around Halloween, Thanksgiving and the fall season in general.
Flavored vodka accounts for nearly 30 percent of total vodka volume and continues to grow, according to DRINK. "Flavored vodka is a fast-growth spirits segment, and there are plenty of seasonal offerings coming to market that can inspire bartenders or at-home mixologists this fall," said Donna Hood Crecca, senior director at Technomic.
Click here to view Technomic’s fall flavored vodka infographic.