Beverage News / Beer

Budweiser Brewmasters’ Project Twelve returns with three new beers

Last year’s program resulted in Budweiser Black Crown as permanent brand extension

October 8, 2013

Budweiser Project TwelveAnheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, is bringing back Budweiser Brewmasters’ Project Twelve on Oct. 28. Last year, the Project Twelve program resulted in the launch of Budweiser Black Crown, which was originally known as Batch 91406. This year, the second-edition multi-pack will include three new beers named for the zip codes in which the beers were brewed.

Each of the beers is made by a Budweiser brewmaster and features the brand’s signature yeast strain that was first used by Adolphus Busch in 1876. This year’s three new small-batch beers are: Batch 94534, a lager made with a blend of North Pacific hop varieties, including Cascade and Palisade, in Fairfield, Calif.; Batch 23185, a light amber lager brewed in Williamsburg, Va., and aged on a bed of bourbon barrel staves and vanilla beans; and Batch 43229, a deep amber lager brewed in Columbus, Ohio, with chocolate and caramel malts and finished on Beechwood chips.

"Our brewmasters are the best in the business, and the quality of our brewing standards is unmatched," said Brian Perkins, vice president of Budweiser, in a statement. "Project Twelve showcases our brewmasters at the top of their game, challenging them to create new recipes that stay true to the Budweiser taste profile while also introducing unique, new flavors."

At the Budweiser Made in America Music Festival during Labor Day weekend, adults of legal drinking age had a chance to sample and provide feedback about the new Project Twelve beers.

"The initial response from beer drinkers has been overwhelmingly positive," said Pete Kraemer, head brewmaster at Anheuser-Busch, in a statement. "Each of the three beers has a distinct taste with a common thread. Project Twelve is all about showcasing brewing creativity and credentials and making beer drinkers happy. We are confident we've achieved that with the 2013 edition."

For more information, visit

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px