Items Tagged with 'Anheuser-Busch'

ARTICLES

Nielsen: 85 percent of new products fail in the marketplace

Anheuser-Busch learns from mistakes to build effective Ritas portfolio

For consumer packaged goods (CPG) companies, it’s a bit scary to hear the Nielsen statistic that more than 85 percent of new CPG products fail in the marketplace.


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Bud Light Lime adds seasonal Apple-Ahhh-Rita flavor to Ritas portfolio

Flavored malt beverage brand’s line extension taps into popularity of apple ciders

Following the successful launch of a winter seasonal last year, Anheuser-Busch, a St. Louis-based subsidiary of Anheuser-Busch InBev, added the fall seasonal Apple-Ahhh-Rita to its Bud Light Lime Ritas lineup of ready-to-drink flavored malt beverages (FMBs).


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Johnny Appleseed to build world’s largest ice luge

Hard apple cider brand’s record-setting ice luge to stand 25 feet tall

Johnny Appleseed Hard Cider, a brand of St. Louis-based Anheuser-Busch, is working to break world records by building the world’s largest ice luge in Boston on June 19.


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Goose Island The Ogden

Goose Island Beer Co., a part of Anheuser-Busch,  launched the second of three new beers as part of its Imperial Series: The Ogden.


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Johnny Appleseed Hard Apple Cider

Anheuser-Busch, the U.S. arm of Anheuser-Busch InBev, released its first wholly new brand in eight years: Johnny Appleseed Hard Apple Cider.


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Shock Top celebrates National Pretzel Day with themed beer

Limited-edition Twisted Pretzel Wheat available at beer festivals, special events, on draft

To celebrate National Pretzel Day on April 26, St. Louis-based Anheuser-Busch’s Shock Top brand blended the taste of a cold beer with the taste and smell of a warm, fresh pretzel in its newest limited-edition beer: Shock Top Twisted Pretzel Wheat. The brand will serve the Belgian-style unfiltered wheat at special events nationwide and on draft at select locations for a limited time.


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Shock Top Honey Bourbon Cask Wheat

Anheuser-Busch (A-B), the U.S. arm of Anheuser-Busch InBev, introduced Shock Top Honey Bourbon Cask Wheat as its newest year-round offering.


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A-B to release Johnny Appleseed Hard Apple Cider

New alcohol beverage marks A-B’s first wholly new brand in 8 years

St. Louis-based Anheuser-Busch (A-B), the U.S. arm of Anheuser-Busch InBev, will release its new Johnny Appleseed Hard Apple Cider brand nationwide April 7. Inspired by the legendary adventurer and storyteller, Johnny Appleseed Hard Apple Cider features a refreshingly sweet flavor with a crisp apple bite, the company says.


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Shock Top introduces Honey Bourbon Cask Wheat

Brand releases introduction video of new beer

St. Louis-based Anheuser-Busch, a division of AB InBev, announced the latest beer release for its Shock Top brand: Honey Bourbon Cask Wheat.


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Bud Light 'Ritas,' Redd's line extensions support FMB growth

Consumers drawn to sweeter flavor profiles

Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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