Items Tagged with 'Project 12'

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Budweiser Brewmasters’ Project Twelve returns with three new beers

Last year’s program resulted in Budweiser Black Crown as permanent brand extension

Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, is bringing back Budweiser Brewmasters’ Project Twelve on Oct. 28.


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Anheuser-Busch’s King of Beers

 “King of Beers” takes on a new meaning for Anheuser-Busch’s new Budweiser Black Crown beer, which won national distribution through the brand’s Project 12 initiative. 


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Budweiser Black Crown

Anheuser-Busch, a subsidiary of Anheuser-Busch InBev, announced the winning beer of its Project 12 initiative: Budweiser Black Crown, brewed by Los Angeles brewmaster Bryan Sullivan.


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Budweiser puts beer to a vote

Using one of the largest “focus groups” in Budweiser history, Anheuser-Busch collected feedback at summer-long, nationwide sampling events involving thousands of consumers in order to select three beers for its limited-edition Budweiser Project 12 sampler pack.


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Consumers select three new Budweiser beers for Project 12 sampler pack

After collecting feedback at summer-long, nationwide sampling events involving thousands of consumers, St. Louis-based Anheuser-Busch used its findings to select three beers for its limited-edition Budweiser Project 12 sampler pack, which will be available this fall.


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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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