Beverage News / Tea and Coffee

Nestlé Waters enters liquid concentrate segment

Nestea Liquid Water Enhancers available in Target stores initially

September 13, 2013

Nestea Liquid Water EnhancersNestlé Waters North America, Stamford, Conn., took its first step into the liquid concentrate segment by launching Nestea Liquid Water Enhancers exclusively in Target stores this month. Available in Iced Tea with Lemon, Iced Tea with Peach, and Half & Half Iced Tea varieties, the zero-calorie liquid concentrates are made from real tea leaves and contain natural flavors, the company says.

"We're thrilled to bring to market a product that makes delicious tea enjoyment just a glass or bottle of water away," said Sara Hilliard, senior marketing manager for Nestea, in a statement. "Nestea Liquid Water Enhancers allow iced tea fans a way to get the refreshment they crave through this convenient, fun-to-use product."  

Nestea Liquid Water Enhancers will be marketed together with the company's portfolio of bottled water brands, including Nestlé Pure Life, Poland Spring, Arrowhead and Ozarka, giving consumers two portable refreshment products at a special price, the company says.

An additional flavor, Green Tea Citrus, along with the original three Nestea Liquid Water Enhancers flavors will expand into other locations, including convenience and grocery stores, in November.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!