Nestlé Waters enters liquid concentrate segment
Nestea Liquid Water Enhancers available in Target stores initially
Nestlé Waters North America, Stamford, Conn., took its first step into the liquid concentrate segment by launching Nestea Liquid Water Enhancers exclusively in Target stores this month. Available in Iced Tea with Lemon, Iced Tea with Peach, and Half & Half Iced Tea varieties, the zero-calorie liquid concentrates are made from real tea leaves and contain natural flavors, the company says.
"We're thrilled to bring to market a product that makes delicious tea enjoyment just a glass or bottle of water away," said Sara Hilliard, senior marketing manager for Nestea, in a statement. "Nestea Liquid Water Enhancers allow iced tea fans a way to get the refreshment they crave through this convenient, fun-to-use product."
Nestea Liquid Water Enhancers will be marketed together with the company's portfolio of bottled water brands, including Nestlé Pure Life, Poland Spring, Arrowhead and Ozarka, giving consumers two portable refreshment products at a special price, the company says.
An additional flavor, Green Tea Citrus, along with the original three Nestea Liquid Water Enhancers flavors will expand into other locations, including convenience and grocery stores, in November.