Advertising platform supports relaunch of RTD iced tea products
May 28, 2014
Nestea, a brand of Stamford, Conn.-based Nestlé Waters North America, announced the revival of the brand’s “Nestea Plunge” marketing effort with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new recipe, which features more flavor and fewer calories, the company says.
The Coca-Cola Co., Atlanta, and Nestlé S.A., Vevey, Switzerland, have agreed to focus the geographic scope of their ready-to-drink (RTD) tea joint venture known as Beverage Partners Worldwide (BPW) on Europe and Canada.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!