Beverage News

Svedka launches colorful advertising campaign

Svedka Vodka, an import brand of Victor, N.Y.-based Constellation Brands, will launch a national integrated marketing campaign featuring outdoor, digital, social, print and experiential activations this month. The brand, which is imported by Spirits Marque One LLC, New York, will highlight in the new advertising campaign bold imagery that expresses the “possibilities that may unfold” with Svedka. For example, the product-focused executions showcase vibrant colors and liquid cues surrounding a Svedka bottle that depicts the energy and anticipation of what can happen at any given moment, the company says.

“This campaign showcases the dynamic energy and imagery that connects the consumer more closely with the product, creating a tangible sense of immediate future,” said Diana Pawlik, vice president of marketing for Svedka Vodka, in a statement. “It's all about the possibilities of the ‘now.’”

Joseph Bonnici, creative director of Toronto-based Bensimon Byrne, added: “Our challenge, creatively, was to take the notion of being progressive and ahead of the curve while immediately relevant to our millennial target. We collaborated with Matt Barnes, a coveted and award-winning commercial photographer, and one of the hottest multi-media production houses in Europe, [Düsseldorf, Germany-based] Parasol Island. The result is a spectacularly vivid world where anything is possible with Svedka.”

Highlighting new flavors, core flavors as well as the brand’s 80-proof offerings, the campaign will first feature Svedka Vodka, Svedka Orange Cream Pop and Svedka Strawberry Colada advertisements in the spring, followed by a range of new executions in the fall, the company says. Digital and out-of-home executions begin this month, followed by experiential sampling events in 20 markets across the country throughout the summer, it adds.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px