When the fairy godmother in Walt Disney’s version of “Cinderella” dressed the maiden for the ball, she made sure that everything fit perfectly — including that ever-important glass slipper. Although beverage-makers don’t have the benefit of calling upon a fairy godmother for their labeling needs, advancements and innovations offer more opportunities for labels to fit as perfectly as Cinderella’s glass slipper.
In the Packaging Machinery Manufacturers Institute’s (PMMI) 2012 report titled “Trends in Labeling,” the Reston, Va.-based company states: “One of the most dynamic and fast-changing elements of product packaging, labels not only reflect the product manufacturer’s brand, they differentiate product packaging and provide consumers with an abundance of information about the product itself.”