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- BEVERAGE R&D
Panache Beverages Inc. expanded its portfolio with its first brown spirit: Alibi whiskey. Alibi is a corn-based whiskey that contains elements of rye and malted barley and is aged in first-fill American oak casks. Instead of appealing to whiskey aficionados, Alibi’s flavor profile harkens back to America’s past when whiskey was served in a shot glass or flask, the company says. A 750-ml bottle has a suggested retail price of $23.99.
Panache Beverages Inc., New York
Distribution: Select markets