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Brown-Forman released its first flavored spirit under the Early Times brand name. Reminiscent of the turn-of-the-century carnival era, Early Times Fire Eater is a hot cinnamon flavored spirit that merges cinnamon liqueur with aged Kentucky whiskey. The package design evokes the old-world carnival feel with an illustration of a carnival tent with red and white stripes behind carnival-themed language and fonts. Each 66-proof 750-ml. bottle has a suggested retail price of between $14.99 and $15.99.
Brown-Forman Corp., Louisville, Ky.
Distribution: Select markets