Beverage Industry

Early Times Fire Eater

July 20, 2012

Early Times Fire EaterBrown-Forman released its first flavored spirit under the Early Times brand name. Reminiscent of the turn-of-the-century carnival era, Early Times Fire Eater is a hot cinnamon flavored spirit that merges cinnamon liqueur with aged Kentucky whiskey. The package design evokes the old-world carnival feel with an illustration of a carnival tent with red and white stripes behind carnival-themed language and fonts. Each 66-proof 750-ml. bottle has a suggested retail price of between $14.99 and $15.99.

Brown-Forman Corp., Louisville, Ky.
Telephone: 502/585-1100
Internet: www.earlytimes.com
Distribution: Select markets