Growing up, Paddy Spence, chief executive officer of Zevia, loved carbonated soft drinks (CSDs). But about 12 years ago, Spence and his wife made a conscious effort to stop consuming sugar.
“I had thought I was a health-conscious person,” he says. “I worked out a lot, I ate primarily organic foods, tried to eat a lot of fruits and vegetables, and yet when I actually stepped back and looked at my diet, I was consuming almost 200 grams of sugar a day.”