Bottled Water / Beverage News

Nestle Waters-sponsored program boosts local recycling rates

February 28, 2012
/ Print / Reprints /
/ Text Size+

The Canadian Beverage Association, Encorp Pacific-Canada, Nestlé Waters Canada and the city of Richmond, British Columbia, announced that their recent Go Recycle! pilot public spaces recycling program resulted in a 27 percent reduction of beverage containers found in the waste stream. The program also saw a 25 percent decline in recyclable non-beverage containers found in the waste stream amounting to an overall 35 percent reduction in waste going to landfills, the companies said.

The program aimed to capture the “last mile of recyclables” in public spaces such as parks, recreational facilities, schools, convenience stores and gas stations. The program deployed 81 recycling receptacles in four specific areas of the community: Garry Point Park, Hugh Boyd Playing Field, Steveston Community Centre and Steveston Village.

The Canadian Beverage Association, Encorp Pacific and Nestlé Waters Canada funded the cost of purchasing the new recycling container infrastructure for the Richmond pilot project. The companies also were responsible for the overall management of the project as well as pre- and post-pilot measurement of the program.

The city of Richmond was responsible for installing, servicing and maintaining the containers, including assuming the operating costs associated with any changes to current waste management services. The city also underwrote the cost of branding the pilot as the “Go Recycle!” program, which is unique to the city. The receptacles have since been donated to the city by the industry consortium.

The first program was established by the Canadian beverage industry and the government of Quebec in June 2008. It used the same public spaces recycling methodology to achieve recovery rates averaging 85 percent and single location results as high as 97 percent for recyclables, including aluminum, glass, plastic and gable-top containers. The programs focus on public education campaigns and citizen participation to augment the province’s existing deposit-return and curbside programs by increasing recycling rates, it says.

The Canadian beverage industry is committed to improving its nearly 70 percent diversion rate for beverage containers, including investing heavily to establish public spaces recycling programs nationally, which includes continuous public education related to recycling and littering. Quebec is in the final year of a program that is diverting, on average, 84 percent of recyclable materials from the waste stream. Successful pilots have taken place in the Sarnia and Niagara regions in Ontario, Halifax in Nova Scotia and Richmond in British Columbia. The industry is poised to initiate a pilot in Calgary, Alberta this year, it says. The first permanent program in North America was established by the industry in Manitoba in April 2010.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!