New Packages / Wine & Spirits

Luxe packaging

December 13, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Johnnie Walker

Cosfibel and Diageo Reserve created the Johnnie Walker Blue Label collection for bars and Duty Free markets. “The Chiller” package includes a 750-ml. bottle of Johnnie Walker Blue Label. “The Cube” features a 750-ml. bottle of Johnnie Walker Blue Label, four crystal glasses and brushed stainless steel ice tongs engraved with the words “Striding Man.” A luminous version also is available for bars, hotels and restaurants. The “Mini Cube” includes a 750-ml. bottle of the whisky, two crystal glasses and brushed stainless steel ice tongs. Plastic-injected cases are half-covered in leather with stitching that runs the length of the cases to highlight the actuators that trigger the cases’ opening. Through embossing, a simple brushed metal plaque features the Porsche Design Studio logo cast in leather. The case’s modern design is reinforced by a stainless-steel cap, which was first soldered in order to show the sharp angles before being micro-brushed, silkscreened with the Johnnie Walker Blue Label brand and having the JWS monogram laser-applied. The inside of the caps, which feature double-frosted injected plastic, double as ice buckets, the company says. 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked