New Packages / Wine & Spirits

Luxe packaging

December 13, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Johnnie Walker

Cosfibel and Diageo Reserve created the Johnnie Walker Blue Label collection for bars and Duty Free markets. “The Chiller” package includes a 750-ml. bottle of Johnnie Walker Blue Label. “The Cube” features a 750-ml. bottle of Johnnie Walker Blue Label, four crystal glasses and brushed stainless steel ice tongs engraved with the words “Striding Man.” A luminous version also is available for bars, hotels and restaurants. The “Mini Cube” includes a 750-ml. bottle of the whisky, two crystal glasses and brushed stainless steel ice tongs. Plastic-injected cases are half-covered in leather with stitching that runs the length of the cases to highlight the actuators that trigger the cases’ opening. Through embossing, a simple brushed metal plaque features the Porsche Design Studio logo cast in leather. The case’s modern design is reinforced by a stainless-steel cap, which was first soldered in order to show the sharp angles before being micro-brushed, silkscreened with the Johnnie Walker Blue Label brand and having the JWS monogram laser-applied. The inside of the caps, which feature double-frosted injected plastic, double as ice buckets, the company says. 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px