As more beverage companies pop up on the radar, it can be fun and interesting to see where they are located. Having emerging and established companies in your backyard can allow for a sense of pride and connection with those brands.
During Mintel’s “2012 North American Consumer Product Goods (CPG) Trends” webinar, Lynn Dornblaser, director of CPG Trend Insight for Chicago-based Mintel Group Ltd., noted one trend going into 2012 will be the “Authenticity of Where.” One of the aspects of this includes where your food and beverages are coming from and how that authenticity can have a positive impact on brands. One example Dornblaser noted was the success craft beers have had in the last year.