- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
LifeAID Beverage Co. launched GolferAID, a functional beverage designed by doctors to enhance the functions that are required during a game of golf. GolferAID contains 2,691 mg. of active ingredients in the form of vitamins and supplements for power, focus, balance, endurance, hydration and flexibility, the company says. GolferAID is 100 percent natural and contains no artificial sweeteners, artificial colors or caffeine, it adds. Each can contains 45 calories and 9 grams of sugar from its sweetener, organic blue agave. A 12-ounce can retails for about $2.99. In addition, 5 percent of the brand’s net profits are earmarked for charitable giving.
LifeAID Beverage Co., Pebble Beach, Calif.
Distribution: Select markets