Beverage News / Tea and Coffee

Tully’s Coffee launches community-focused contest

August 2, 2011
/ Print / Reprints /
/ Text Size+

Tully’s Coffee, a brand of Waterbury, Vt.-based Green Mountain Coffee Roasters Inc.’s specialty coffee business, unveiled Taste of Community, a community-centric program in partnership with non-profit organization Pomegranate Center.

Tully’s is rallying community members across the country this summer to share the unique places and stories that make their communities special through the Taste of Community contest. One community will be awarded a 2012 grant valued at up to $100,000 in services and equipment from Pomegranate Center, funded by Tully’s, to plan, design and build a social gathering place.

“Tully’s Coffee is thrilled to launch the Taste of Community program and engage people around the community spaces revitalization movement,” said Karen Yacos, director of domestic community outreach with Green Mountain Coffee Roasters Inc., in a statement. “We believe coffee is an inherently communal experience, and our goal through this program, and our alliance with Pomegranate Center, is to help people in communities gather together, make personal connections and, ultimately, improve the health and quality of life of the places we call home.”

Now through Aug. 31, visitors to Tully’s Facebook page can enter the contest by submitting a short essay and photo about what makes their communities special and how gathering places would help transform their communities. A judging panel, including representatives from Tully’s and Pomegranate Center, will review each entry based on the following: creativity, originality and thoughtfulness; benefit to entire neighborhood/community; and the need for a new community gathering place.

Ten contest finalists will receive a Keurig Brewer and supply of Tully’s K-Cup portion packs. In addition, Tully’s is giving the first 500 Taste of Community contest entrants two free bags of coffee, including a bag of Tully’s Community Spaces Blend, which is a limited-edition offering.

In addition to the Taste of Community contest grant, Tully’s kicked off the transformative movement in the greater Seattle area in 2011 by funding grants awarded by Pomegranate Center to four communities to revitalize public gathering spaces, including the following: Hunter Farm Gathering Place in Wedgwood, Wash.; Mercer Island Library Discovery Trail in Mercer Island, Wash.; Sumner Alley Gathering Space in Sumner, Wash.; and 132nd Square Park Gathering Place in Kirkland, Wash. The four community space projects currently are in development with the help and engagement of community volunteers and staff from Pomegranate Center.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!