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PepsiCo donates $500,000 toward tornado relief efforts

The PepsiCo Foundation, Purchase, N.Y., committed $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. The contribution is in addition to the Foundation’s $125,000 commitment to areas of the Southern United States affected by recent storms, the company said.

“The people of Joplin and other communities affected by these devastating storms are in our thoughts and prayer,” said PepsiCo Chairwoman and Chief Executive Officer Indra Nooyi, in a statement. “They need our help more than ever, and the entire PepsiCo family will fully support the recovery and rebuilding process along the way. During difficult times like these, we are all neighbors and can lend a helping hand.”

The PepsiCo Foundation is working with the American Red Cross and Feeding America to support their immediate relief efforts. It also has offered to double match the charitable contributions that PepsiCo associates make to these organizations.

In addition to its financial contributions, PepsiCo continues to send in-kind food and beverage donations, such as Gatorade, Propel, Lipton, Tropolis and Quaker bars to non-profit organizations that are providing local support to communities in need, the company said.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

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