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PepsiCo donates $500,000 toward tornado relief efforts

The PepsiCo Foundation, Purchase, N.Y., committed $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. The contribution is in addition to the Foundation’s $125,000 commitment to areas of the Southern United States affected by recent storms, the company said.

“The people of Joplin and other communities affected by these devastating storms are in our thoughts and prayer,” said PepsiCo Chairwoman and Chief Executive Officer Indra Nooyi, in a statement. “They need our help more than ever, and the entire PepsiCo family will fully support the recovery and rebuilding process along the way. During difficult times like these, we are all neighbors and can lend a helping hand.”

The PepsiCo Foundation is working with the American Red Cross and Feeding America to support their immediate relief efforts. It also has offered to double match the charitable contributions that PepsiCo associates make to these organizations.

In addition to its financial contributions, PepsiCo continues to send in-kind food and beverage donations, such as Gatorade, Propel, Lipton, Tropolis and Quaker bars to non-profit organizations that are providing local support to communities in need, the company said.
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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
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HFCS and Sugar: The Facts Every Marketer Needs to Know

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Despite the scientific consensus that high fructose corn syrup (HFCS) is safe, natural and nutritionally the same as table sugar, there has been vocal misunderstanding of these facts among consumers—and good-faith, though misguided, efforts by beverage marketers to respond to those consumers by removing HFCS from their products.

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