David Rehr, president of the National Beer Wholesalers Association, has stepped down from that position to head up the National Association of Broadcasters... Miller Brewing Co., Milwaukee, has named Craig Bosworth senior sales director for convenience stores... The Terlato Wine Group has appointed David Lane vice president of marketing for Paterno Wines International, Lake Bluff, Ill. Lane will manage the company’s marketing division, which carries 47 premium wine brands from nine countries... National Distributing Co., Atlanta, has named David Forman vice president/general manager of Atlanta Wholesale Wine; Wyatt Taylor vice president of packaged wine; Robert Epstein vice president of packaged spirits; Carter Perks division manager of on-premise spirits; and Kevin England field sales manager of on-premise spirits... Timothy Gratto, supply chain manager for Nestle Waters North America, has been elected to the board of directors of the Michigan Chamber of Commerce. During his two-year term, Gratto will be involved in establishing policy on economic, legislative, political and social issues that affect Michigan’s business and economic climate... Pernod Ricard USA has named Alain Barbet president and chief operating officer. Peter Szemenyei, former senior director of corporate finance, replaces Barbet as chief financial officer. Michel Bord will retain his position as chief executive officer and assume the role of chairman... Heaven Hill Distilleries Inc., Bardstown, Ky., has appointed former Texas Regional Sales Manager Mike Sporich to the new role of division manager, national off-premise accounts, effective in January... Information Resources Inc. Vice President and Corporate Counsel Pedro DeJesús Jr. has been named one of Chicago United’s 2005 Business Leaders of Color. Meanwhile the head of IRI’s beer, wine and spirits practice, David “Bump” Williams, has become vice president of sales for Yuengling Beer Co... Izze Beverage Co., Boulder, Colo., has selected Gil Fronzaglia as executive vice president of operations. He will oversee all aspects of operations, including supply chain, logistics, manufacturing and packaging... Partida Tequila, Newport Beach, Calif., has named Clement Firko senior vice president, responsible for national distribution.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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