Beverage News

Coca-Cola celebrates 124 years

The Coca-Cola Co., Atlanta, celebrated its 124th birthday on Saturday at the 2010 Shanghai World Exposition with a musical performance to unveil the soundtrack of the company’s marketing campaign for the 2010 FIFA World Cup.

K’NAAN, an African hip-hop artist, and Chinese pop stars Jacky Cheung and Jane Zhang, performed “Wavin’ Flag – Coca-Cola Celebration Mix” during the Coca-Cola Day celebration. The Chinese version of the song is a remix of the English song by K’NAAN.

"Since 1886 inspiring moments of uplift and happiness everyday has been a part of Coca-Cola's DNA – and the cornerstone of the company's success,” said Glenn Jordan, group president of the company’s Pacific Group, in a statement. “It is this refreshingly optimistic view of the world that unites Coca-Cola and Expo 2010. Both of us share a common vision of creating a brighter, more sustainable future. Therefore we are truly honored to celebrate 'Coca-Cola Day' at Expo 2010 – with Shanghai, with China and with the world.”

The celebration also featured the team from Expedition 206, a group that is visiting all 206 countries and territories where Coca-Cola is sold. The team began its worldwide journey in January and has visited nearly half of the markets where the company’s products are sold.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!