Bud Light Lime, Dewmocracy among top new products of 2009

March 23, 2010
/ Print / Reprints /
/ Text Size+

Information Resources Inc. (IRI), Chicago, released the results of its annual New Product Pacesetters report that included four beverage brands: Bud Light Lime, Gatorade Tiger-Focus, MGD 64 and Mountain Dew Dewmocracy. The 15th annual survey recognized innovations designed to cater to consumers’ needs and desires in a recession, IRI said at its Summit 2010: Reinventing CPG & Retail Conference hosted this week in San Antonio, Texas.

Bud Light Lime from St. Louis’ Anheuser-Busch ranked at No. 2 on its Top 10 food and beverage brands with $133 million in sales for the total year 2009 in food, drug and mass merchandise channels, excluding Wal-Mart. Now-defunct Gatorade Tiger-Focus by PepsiCo, Purchase, N.Y., ranked sixth overall with $65 million sales. The brand was followed by MGD 64 by Chicago-based MillerCoors, which had $53 million in sales in 2009. Another PepsiCo brand, Mountain Dew Dewmocracy ranked eighth and posted $52 million in sales for its consumer-created flavor, Voltage.

“Many consumers feel hesitant about trying new brands during tough economic times,” said Anne Berlack, IRI Business Insights Practice executive vice president, in a statement. “As a result, we’ve seen tremendous growth from brand extensions bringing to market a new product by leveraging a pre-existing, trusted brand.”

Although many shoppers held on to frugal habits due to the recession, IRI noted the trend of consumers choosing to cook and entertain at home. Its Top 10 food and beverage brands of 2009 also reflected consumers who were looking for fun, interesting products for at-home and from-home dining with a greater focus on wellness, IRI said.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe


What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!